Why Traditional Bras Failed Us
Outdated Sizing Charts
Cup and band sizes are fixed.
Bodies aren’t.
One-Dimensional Fit
Bra sizing is so specific, and finding our "perfect fit" is like finding a needle in a haystack.
Blame Game
If it doesn’t fit, you think it’s you.
(It’s not.)
Bra sizing, made personal.
Patented Personalization
No more one-dimensional sizing or "good enough" fits. Adjust your bra based on what feels best to you feel.
3-in-1 sizing
Our patented backband adjusts 4 inches
—3 sizes in 1 bra.
Everyday Flexibility
Morning swell? PMS bloat? Gaining muscle? Designed to change with your body whenever you need it to.
